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Bringing the Meeting Room into the Digital Age
Wainhouse Research - Alan Greenberg / Andy Nilssen

Summary
Whiteboards – as simple as they are – create a powerful, unconstrained workspace that enables a group of people to communicate, think, collaborate, build, and solve problems. And meeting rooms – where they historically have been placed – are the “town hall” of the workplace, meant to provide a forum for teams to get together to make decisions, learn, share information, contribute ideas, build plans, and so on. With the advent of the digital world, however, the freedom of being able to naturally develop ideas on a writing surface became limited to what could be expressed through the mechanisms required to input ideas into digital media – typically the PC. The resulting output is fairly static: text documents, spreadsheets, and presentation content. The true promise of going digital, the ability to capture and manipulate and save information using an intuitive user interface; transmit it at a distance using real-time media; and keep archives, has been largely missing from group behaviors in meeting rooms.

This has changed with the advent of the 21st century meeting room. Today the new breed of collaborative platforms enable the ability to create connected meeting rooms where distributed staff can instantly join a virtual conference, share any application and write on it using digital ink, participate in discussions and save and distribute their work as if they were in the same room. These technologies are designed for business applications – and offer the ability to regain the freedom to work freely on a surface with content, ideas, and other material, and manage/manipulate that content in the digital realm.





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